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    Michele Ferrero

    Italian entrepreneur (–)

    This article is about the Italian chocolate maker. For the priest, see Michele Ferrero (priest).

    Michele Ferrero (Italian pronunciation:[miˈkɛːleferˈrɛːro]; 26 April – 14 February ) was an Italian billionaire businessman. He owned the chocolate manufacturer Ferrero kurort, Europe's second-largest confectionery company (at the time of his death),[1] which he developed from the small bakery and café of his father in Alba, Piedmont. His first big success was his work with Francesco Rivella in adding vegetable oil to the traditional gianduja paste to man the popular spread Nutella.[2]

    Early life

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    Michele Ferrero was born on 26 April in Dogliani,[3] the only child of Pietro Ferrero, who founded the Ferrero company, and his wife Piera Cillario.[4]

    Career

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    Ferrero joined the firm in [5]

    He was the richest individ in Italy, with a personal wealth of $26 billion[6] surpassing Silvio Berlusconi in March In May , the Bloomberg Billionaires Index listed Ferrero as the 20th richest individ in the world.[7]

    Ferrero's brands include Nutella, Mon Chéri,

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    Meet secretive Nutella billionaire Giovanni Ferrero, who built a $32 billion fortune off Tic Tacs, Butterfingers, and his namesake chocolates

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    Nutella has a devoted fan base that supports Nutella cafes and even a Nutella-themed hotel in Napa Valley. But no one might love it more than Giovanni Ferrero, the Italian billionaire who built a multibillion-dollar fortune from the chocolatey spread.

    Ferrero's father invented Nutella in , and its immense popularity in Italy helped grow the family chocolate shop into a multibillion-dollar business that now also produces Ferrero Rocher, Tic Tac mints, Kinder chocolate, and Butterfinger bars, Forbes reported. Despite the ubiquity of its products, both Ferrero himself and the company have maintained an extremely low profile, to the point where their security measures have been compared to those of NASA.

    A representative of the Ferrero Group did not immediately respond to Business Insider's request for comment on Ferrero's net worth, career, or personal life.

    Keep re

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    Michele Ferrero

    Owner of the Ferrero company.
    Date of Birth:
    Country: Italy

    Content:
    1. The Sweet Legacy of Michele Ferrero
    2. The Birth of Nutella
    3. Expanding the Ferrero Empire
    4. The Invention of Kinder Chocolate Eggs
    5. Innovation in a Changing Market
    6. Business Success and Personal Achievements
    7. Legacy and Family

    The Sweet Legacy of Michele Ferrero

    Early Years and Family Business

    Michele Eugenio Ferrero was born on April 26, , in Dogliani, Italy, to Pietro Ferrero, the founder of the Ferrero company. Michele attended Catholic school but did not pursue a formal business degree. He joined the family business in

    The Birth of Nutella

    During World War II, the Ferrero family substituted cocoa beans with local hazelnuts to create a sweet spread. In , Pietro Ferrero perfected the recipe for "gianduia," a chocolate-hazelnut paste. Michele saw the potential for this spread and introduced it to the broader market as "Nutella" in the s.

    Expanding the Ferrero Empire

    After becoming CEO of Ferrero in , Michele embarked on a mission to expand the company's product portfolio. He targeted Italian housewives, known as the "Valeria" archetype, to understand their preferences